About the exhibition
Since the now-legendary Hollywood verb was barked on a film set 100 years ago, ACTION! became the starter pistol for the collective, creative process used in cinema to this day. A concert of diverse elements, talents and toolsets are primed, and at its utterance, unleashed before the lens, in a shining moment, to be captured forever. Regardless of all the preparation, once off the starter blocks, what follows is controlled chaos, an improvisation, a sequence of events that effect the following…
