VIRTUAL EXHIBITION: KEITH HAYNES | PRIME CUTS VOL 1 AT MASTERPIECE ART
Keith Haynes | Prime Cuts Vol 1
MASTERPIECE ART
3 Norland Place, London, W11 4QG
Keith Haynes | Prime Cuts Vol 1 | Masterpiece Art
Virtual Exhibition | Virtual Gallery
As countries around the world started locking down to prevent the spread of Covid-19, the art world, with its intense merry-go-round of exhibitions, openings and art fairs, was brought abruptly to a halt.
The sudden shutdown of the entire art market forced everyone to pause and consider how to respond. The necessity of finding new ways of working has inspired creative solutions such as the innovative collaboration between Gallery Different and Masterpiece Art, two London galleries working in different parts of the capital, who are coming together this summer to show the work of London mixed media artist Keith Haynes.
The art world is often seen as cut throat – but here these two commercial galleries are pooling resources and expertise to the benefit of the artist, and to the clients of both galleries, in this, the first in a series of planned exhibitions.
PRIME CUTS is a solo exhibition taking place in two locations and a month apart. Masterpiece Art based in West London will be focussing on Haynes’ portraiture, and, building on its ground-breaking Bowie exhibition earlier this year, will feature a number of new ‘Bowie’ works released here for the first time. Gallery Different, who have represented Haynes since his debut in 2011, will open their show in July, exhibiting a new series of neon works and lightboxes.
Clients of both galleries will be invited to view the shows – virtually, and as restrictions ease, also in person with appropriate social distancing protocols in place.
It is expected that new works will be added throughout the exhibitions – a response to the challenge that the artist has in completing works at a time when many of his suppliers are either closed, or have turned their production over to government requirements – but one which will add a dynamic element.
Keith Haynes has a global collector base. His work, unashamedly nostalgic, utilises the paraphernalia of music culture. Vinyl records, album covers, iconic imagery and song lyrics merge to produce artworks that are playful and witty, but that also have great integrity and a striking design aesthetic, and with which, Haynes has created a remarkable niche within the pop art genre.
Haynes’ expansive knowledge and love of his subject and his meticulous attention to detail are evident throughout the work from the first idea through to the final finish or frame. His enthusiasm is irresistible – and at a time of uncertainty and anxiety, it is refreshing to encounter such joyful work.
The exhibition will include a piece created to benefit the Cavell Nurses’ Trust. The work, Rainbows & Heroes, is created from original copies of Bowie’s iconic album ‘Heroes’ and six coloured vinyl albums, produced in a limited edition of 50. A third of sale proceeds will go to the charity.
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Find out more: masterpieceart.co.uk
From 15 June 2020 to 4 July 2020.