Interactive 3D Virtual Exhibition Tours

Supporting the arts and culture sector since 2017, V21 Artspace use a mixture of innovative laser scanning and multimedia technologies to capture real-time exhibitions to produce interactive 3D virtual tours for showcasing exhibitions online and provides a digital solution for accessibility, archiving, audience development and engagement.

When a live exhibition has closed, audiences can continue to engage with the work, enjoying the experience again at their leisure, and share with others that aren’t able to visit.

The intention is not to replace the physical experience or the many properties of the artworks but to provide a continuum through modern forms of documentation. Accessibility and audience development have become key drivers for arts and cultural organisations, and online access to a virtual version of the exhibition supports this factor. 

In addition to providing a digital solution for facilitating accessibility and audience development, the benefits are extensive for legacy and archiving. The use of multimedia annotations such as video, photography, gallery guides, artists talks and audio provide an opportunity to include contextual narrative. The 3D view of the space provides a whole new perspective for the viewer that couldn't ordinarily be seen in reality. From a planning perspective, the 3D dollhouse, accurate floor plans and measuring tool are vital for communicating the space to all collaborators. Added benefits are insurance records, marketing, and for internal and external communications.

Attention to detail is an important attribute, paying particular attention to the requests of the artists, curators and gallery managers, whilst caring for aesthetics and detail. Patience is key, working as long as it takes to ensure we have captured the exhibition without compromise. Our role as multimedia producers can benefit the artists and curators, and we are often asked to create the content for narrative such as interviews, gallery guides, photography, audio and the production of promotional videos for sharing the 3D virtual exhibition tours.

We provide our clients with an IFrame code for embedding the interactive 3D virtual exhibition tour on their own website, and a link for direct sharing. The virtual tours are accessible online, on mobile, on tablet and in virtual reality (VR).

Listening, sharing and exploring ideas has helped us form lasting relationships with galleries, museums, curators and artists, and is integral to the process and essential to how we represent their work, which is priority. Permissions and approval are always sought from all collaborators at every stage. Our role from behind the lens, through to editing and production, capturing the work and space according to their direction requires absolute trust. And we are delighted to be repeatedly commissioned  for our services.

V21 Artspace is a small but very focused team that doesn’t present itself as overtly techy, having a genuine affinity for the environment we are working in, being a distinguishing factor. We continue to research and develop techniques to bring innovation to our platform, to support the sector.

Since launching in 2017 we have produced over 300 3D Virtual Exhibition Tours, many of which are available to view for free on this public archive website, which attracts viewers from all over the world, and are accessible to view on all devices.